Case · Blue Hotel · 6-month window
Impact, at a glance.
Two axes. Visitors and reviews. Online and offline. Subjective and objective.
01 · Visitors
Online ↔ Offline
Online visits / month
+106%
0
from 12,400
M1
M2
M3
M4
M5
M6
Offline walk-ins / month
+68%
0
from 3,200
M1
M2
M3
M4
M5
M6
6-month growth · side by side
Online+0%
Offline+0%
02 · Reviews
Subjective ↔ Objective
Guest rating · /5
+21% pts
0.0
from 3.9
M1
M2
M3
M4
M5
M6
Sentiment index · /100
+44% pts
0
from 62
M1
M2
M3
M4
M5
M6
0
NLP-scored review corpus · 6mo
+106%
Online
+68%
Offline
4.7/5
Rating
89/100
Sentiment
"This is not marketing. This is customer journey architecture that drives revenue."
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